Tutorial: How to create Pops campaign

Welcome to Richads. Let’s see how to start a campaign and get maximum profit.
  1. Sign in to your Richads account.

  2. Сlick New campaign, on the left-side menu.

  3. Choose Pops campaign and click on Start.  

  4. Choose a name for your campaign.  


  1. Paste your offer URL to the Destination URL section. 



  1. Set up tracking.
    6.1. Set up Richpixel that helps to optimise your campaigns based on data on your landing page after a user clicks on your ad:

       - Select left-side button.    

       - Copy/paste a pixel code to your landing page.

       6.2. Set up Postback that helps to set up integration with your tracking system:
       - Click on main conversion button.
       - Choose Postback request as s Tracking type.
       - Select a Tracker you work with.
       - Copy/paste a postback URL generated.


  1. Set up the targeting.
    7.1. Set up the Country:
    - Click on field country.
    - Start typing the name of country.
    - Choose the necessary one.

NB! In one campaign you can choose only one country. For every country you need to create its own campaign. 


       7.2. Set up Regions and Cities:
       - Click on the button Include (or Exclude).
       - Start typing the name of the region or city.
       - Choose the necessary ones.

       7.3. Set up Device:
       - Check the box next to the required device.

       7.4. Set up Source sampling:
       - Enter the number of visits per source.
       - Select the period.
       - Select source definition.

       7.5. Set up Visits cap:
       - Enter the number of visits per user.
       - Select the period.


  1. Set up the CPM and cpa goal.
    8.1. Set up CPM bid that you want to pay for the 1000 clicks:
    - Click on CPM field.
    - Enter necessary bid.


       8.2. Set up Budget for campaign:
       - Choose the period by clicking on buttons Per day or unlimited.
       - Enter the amount of daily budget if you click on Per day button.
       - Choose the type of budget - Even or ASAP.

       8.3. Set up CPA Goal that you want to pay for conversions:
       - Click on CPA Goal field.
       - Enter necessary Goal.

       8.4. Set up Smart CPC that reduces the cost of an advertising campaign while
       maintaining the volume of traffic:
       - Click on Smart CPC button.

Click on Create  

Now your first pops campaign is ready to start!

👆 На этом пока всё