RichAds Macros

Here you can find our macros for Postback Tracking.

RichPush Macros

[SUB_LIST_ID] - returns a unique Subscriber list ID

[PUBLISHER_ID] - returns a unique ID of the publisher that can contain several websites

[SITE_ID] - returns a unique website ID

[CLICK_ID] - returns a unique click ID (for conversion tracking)

[BID_PRICE] - returns winning price of the click

[CAMPAIGN_ID] - returns a unique campaign ID in our system

[CAMPAIGN_NAME] - returns a campaign name

[CREATIVE_ID] - returns a unique creative ID

[COUNTRY] - returns a country name

[COUNTRY_CODE] - returns a 3-letter country code

[REGION] - returns a region name

[CITY] - returns a city name

[OS] - returns an OS name and version

[OS_ONLY] - returns an OS name

[OS_VER] - returns an OS version

[USERAGENT] - returns a browser useragent string

[IP] - returns a user's IP

[USER_ID] - returns a unique ID of the visitor

[RANDOM_NUMBER] - ensures that a fresh call is made to the ad server every time the code is executed

RichPops macros

[ZONE_ID] - returns a unique Subscriber list ID