Tutorial: Additional Features in Pops campaign

Advanced Targeting

1. OS: Helps to target on or exclude from a campaign a specific OS
   - Click on the Include button if you want to choose the OS. And click on the Exclude button if you want to add it in black list.
   - Choose the necessary OS from the list.

2. Browser: Helps to target on or exclude from a campaign a specific Browser
   - Click on the Include button if you want to choose the Browser. And click on the Exclude button if you want to add it in black list.
   - Choose the necessary Browser(s) from the list.
   
   
   

3. Browser language: Helps to target on or exclude from a campaign a specific browser language.
   - Click on the Include button if you want to choose the browser language. And click on the Exclude button if you want to add it in black list.
   - Choose the necessary Browser language(s) from the list.
   
   
   

4. Connection type: Helps to target on or exclude from a campaign a specific connection type.
   - Click on the Include button if you want to choose the connection type. And click on the Exclude button if you want to add it in black list.
   - Choose the necessary Connection type(s) from the list.
   
   
   

5. Carrier targeting: Helps to target on or exclude from a campaign a specific carrier.
   - Click on the Include button if you want to choose the carrier. And click on the Exclude button if you want to add it in black list.
   - Choose the necessary Carrier(s) from the list.
   
   
   

6. ISP: Helps to target on or exclude from a campaign a specific Internet service provider.
   - Click on the Include button if you want to choose the ISP. And click on the Exclude button if you want to add it in black list.
   - Choose the necessary IPS from the list.
   
   
   

7. Manufacturer: Helps to target on or exclude from a campaign a specific device manufacturer.
   - Click on the Include button if you want to choose the manufacturer. And click on the Exclude button if you want to add it in black list.
   - Choose the necessary manufacturer(s) from the list.
   
   
   

8. Models: Helps to target on or exclude from a campaign a specific device model.
   - Click on the Include button if you want to choose the device model. And click on the Exclude button if you want to add it in black list.
   - Choose the necessary model(s) from the list.
   
   
   

9. IP: Helps to make white/black list of IP addresses.
   - Click on IP targeting button.
   - Click on the Include button if you want to choose the white list. And click on the Exclude button if you want to choose the black list.
   - Type the necessary IP addresses: every IP address should be started from a new line.

10.  Impression number: Helps to show ads only to new users:
    - Click on the Impression number button.
    - Set the range of the number of impressions from 1 to 25. 1 is the first ever impression to the user.

11.   Webview allowed: Helps to turn on/off webview notifications.
       - Click on Webview allowed button.

Sources

1. Lists: allows to choose a group of sources, where your ads will be shown. All groups are merged based on publisher quality
   
   To choose all premium group sources: Check the box next to the required group or open the group and check the box next to the required sources.
   
   To choose particular sources: click on the button Input values manually and type the necessary sources.
   

   
   

   You can input a list of sources manually: Click on the Input values manually button and enter the necessary sources. Click on the Apply button.
   
   

   
   

2. New lists: Helps to turn on new lists as soon as they appear on the platform.
   - Click on button Turn on new lists automatically.

3. New Premium lists: Helps to turn on new premium lists as soon as they appear on the platform.
   - Click on button Turn on new premium lists automatically
   
   
   

4. Black/White List: Helps to create black/white lists of publishers or sites.
   - Click on White or Black button.
   - Enter the necessary sources of publishers or sites.
   
   
   

5. Micro bidding: Helps to increase/decrease bids by certain parameters.
   - Enter the parameter, then its name on the platform and operation with the bid.

Schedule

1. Campaign time: Helps to set up time at which the ad will be shown.
   - Click on the Local Time or UTC button.
   
   
   

2. Start time: Helps to set up the start and end date of the campaign.
   - Click on the Now or Set a range date button.
   - By choosing Set a range date, select the start and end date and time for the campaign.
   
   
   

3. Schedule: Helps to set up the days and hours of the week when the ad will be shown to users.
   - Check the box days and hours when ads should be shown.
   

Automated Rules

1. Automated rules: Help to create white/black lists automatically or increase/decrease bid based on certain parameters.
   
   1.1. We have 2 types of automated rules presets:
   - Subscribers List.
   - Publishers.

       1.2. There are 2 presets to blacklist sources
       - Blacklist expensive sources.
       - Blacklist non-converting sources.

       1.3. To add rule you need to click on the presets and set up the necessary parameters.
       Or you can add custom rule:
       - Choose the parameter to which apply the rule: Publisher, Subscribers Lists, Site,
       Creative, Campaign, Device, Browser, OS.
       - Choose the action: White/Black list, Increase/Decrease bid

      - Set up conditions for the rule. It’s obligatory to use two conditions so that the rule  works correctly.
      - Choose Data analysis time period.

      - Choose frequency of checking the campaign according to conditions.

NB! We recommend at least two rules: one for blacklisting expensive sources, and one for blacklisting non-converting sources.