Have you ever received few conversions in your campaign? 


It doesn’t mean that the offer is bad or the network provides poor-quality traffic. Perhaps you are not getting to the target audience. You can spend a lot of money on the source, but it doesn’t give conversions. 


Solution 


In this case, we suggest you using our option of blacklists


Blacklists allow you to block non-converting or expensive sources. 


When you create a push campaign, you select the Subscriber lists to whom notifications will be sent. Subscriber lists are different in content policy. 


We have 3 types of sources for our advertisers, basicallу there is a high hierarchy among sublists which are the biggest types of source, it consists of different publishers, and publishers consist of different websites that he has. 


For a pops campaign Zones — are the biggest types of sources.



Now you have an idea how it works: if you want to blacklist the biggest source and terms of volumes — add the sublist (or a zone) to blacklist and if you want to be more accurate and loсk only some sites that don’t perform at the moment — add them to the blacklist.  


Do you know anything about blacklists? 


To make a blacklist you need to check in the tracking system or Rich Push report sites and publishers that were expensive for you and didn’t bring results. This list we put into the blacklist.

 

You can also use the whitelist. But for whitelist you need to collect a lot of information before you select the appropriate sources. If you select whitelists, traffic will flow only from the publisher or from the specific website of the publisher. 


Timely sorting of traffic and optimization of the advertising campaign may reduce the cost of conversions by 2 times! 




We recommend you update your black and whitelists regularly to improve your ad campaigns.