If you are sick and tired of adding your black- or whitelists all the time, we have a great solution for you — Automated rules! This is a nice way to spend 5 minutes on creating some basic rules for the black or white lists that will continue working automatically without the need to check them all the time. 

To make it happened, first of all, you need to choose what you are going to work with. 

You can apply these rules for:

  • publisher IDs;
  • site IDs;
  • OS;
  • creatives; 
  • browsers;
  • devices;
  • campaigns. 

You can choose the actions: to add a source to the black or whitelist, increase or decrease a bid.

Here you can see how it all should look like: 

In a “Period of time” you can choose the period that will be analyzed, it’s better to start with “Last two days”, so the system will analyze everything that has been happening during last two days and add to blacklist everything that is not working well, but you can also set “Today” or “Уesterday”. When it comes to the frequency, you can choose “Asap” — the system will check your statistics every 20 minutes — or you can choose “By Time” and set the frequency yourself.

Let’s study some examples to understand how it all works. For example, your CPA goal is $5 per one conversion, and you want to make a blacklist for all the publishers that are spending more than CPA goal, but not bringing you any result. Set the rule to blacklist all publishers if spend on them is greater than $7 and the amount of conversions is less than 1. Choose “Last 2 days” as a period of time, so the system will analyze everything that has been happening during that time. Set frequency “Asap”, so the checkup will be made every 20 minutes. 

How to set up Automated rules properly?

At first sight, it might seem that setting one parameter is enough for automated rules to work successfully. But it’s not! 

It’s very important to create 2 conditions at the same time and make it logical for the system. 

When it comes to push traffic experts say that blacklisting works much better for good results. Let’s discuss two strategies you can use for making correctly working blacklists: blacklisting non-converting sources or blacklisting converting, but expensive sources.

Example 1

The system allows blacklisting non-converting sources. Let’s set them up! As it was already said previously you have to choose 2 logical conditions: for example, if the spend is greater than $3 and conversions are less than $1 the system will automatically blacklist this source.
Don’t forget to set up a period of time. For blacklisting 1-3 days may be enough.

Example 2

On some occasions, you may blacklist converting but expensive sources.
In this situation, conditions are the following: if conversions are greater than $5 — CPA is greater than $2.5.

Example How to set up automated rules for push and pops traffic


You can apply these rules for whitelists too, but remember that you need to collect much more data to create good whitelists. Set up automated rules for whitelisting at least for 7+ days to collect proper sources.

Here are the best combinations for making black- and whitelists:

  • Clicks+Conversions
  • Spend+Conversions
  • CPA+Conversions
  • Conversions+Clicks+Spend

Automated rules will help you to save your money and time while having the best results possible. Try it now!