Going to launch your first campaign with RichPush and try push traffic? But before it’s important to make sense of all the peculiarities in the sphere. We’ve prepared the tutorial which will provide you with useful recommendations concerning how to set up a push campaign. Implement all the points and success with push ads will be within reach. 

1. If you have any questions, start your campaign with the consultation of our manager

A personal account manager will help you: 

  • to choose profitable vertical and lander-offer combination;

  • with details of running your campaign;

  • to choose GEO or to make a chain of GEOs to start with. 

You will see the contacts of your account manager at the top of the page right after making a deposit. Personal account manager's help available after depositing at least $500.

You can also find links to the useful materials in the right block of your Campaign section.

Tip: If you haven’t chosen the offer yet, you can explore the Offers page in your account. Offers from RichAds are also available.

2. Prepare and upload creatives for your campaign

Use at least 3-5 creatives. A few creos in one campaign allow making a/b testing. Thanks to it you will see which of the creatives works better. It will help you to optimize the campaign and increase CTR. 

As an option, you can use spy-tools to check the trends.

Different varieties of creatives make your campaign more diverse and attractive for users. In our blog, there are different guides on making creatives for different verticals: finance, gambling, gaming, nutra, sweepstakes.

Remember! During making a mobile creo bet on icon and headline. To see the main image user should maximize push notification before following the link.

Make sure your Destination URL is copied in each creative you use and leads to the correct lending.

To make your push notification more personalised, add Macros of Geolocation into the title or description: [CITY]

3. Choose and set up an appropriate way of conversion tracking 

We recommend all advertisers to use conversions tracking. In this case, you will get access to unique features (such as Target CPA, Automated rules, Micro Bidding). Moreover, we will help you with campaign optimization. 

Read more about conversion tracking options for newbies here and for experienced affiliates here.

There is a good practice to track micro conversions (actions that users take prior to your goal conversions) first. It helps estimate the performance faster. 

4. Select country

RichPush provides targeting according to the country, city, or certain district. At the start, it’s better to choose the whole country and then optimize separate locations. 

5. Set up targeting options on devices and OS (optionally)

In this block, you can set up main targeting options: devices and OS. 

Our platform has about 90% volumes for mobile traffic and about 10% for desktop. The better way to know which one will perform better is to create a separate campaign for the particular device.

We recommend to set up OS parameters in campaign setting during optimization. Every traffic source has its own peculiarities. So it's important not to copy settings from other networks, but also test our platform and then optimize the campaign according to the tests' results.

6. Set up impressions limits

If you don’t specify impressions limits, the user will get push notifications endlessly. People will close frequent notifications and it can lower CTR. We recommend to set up 1 impression per day. But if you want to get a more unique audience, try 1 impression per 7-30 days.

7. Set up advanced targeting options (optionally)

Our network allows targeting users by:

  • browsers;

  • browser language;

  • connection type;

  • carrier targeting;

  • IP targeting.

We recommend using these parameters in campaign settings during optimization. 

Exception: Campaigns that can be targeted only at certain connection types, mobile operators, or browser language (if you want to reach some specific group of users in the multilingual country).

We added the percentage of use for all targeting options (for you to see if your targeting choice is right).

8. Specify cost per click

After setting up the destination country you'll see the average bid for it. You can use it or make it higher or lower.

Not to choose too high or too low bid, ask your account manager for advice, as the prices for the clicks vary in different regions. You can also see it in RichPush insights.

9. Choose your budget 

Do this according to your CPA goal.

For testing working bundles at the start of your campaign, we recommend using budget limits - no less than $25 per day. It will help you to avoid unpredictable spend during the test. You can turn them off when everything is set up and works correctly.

We recommend to choose ASAP (or “as soon as possible”). It allows buying traffic in all possible situations when you have a winning bid.


10. Use CPA Goal (optionally)

CPA Goal (or Target CPA) allows specifying maximum possible conversion price. As soon as the campaign reaches 10 conversions, the algorithm will start to send more bids to the sources that have already converted successfully.

This function is available for those who use conversion tracking.

11. Use Smart CPC (optionally)

Smart CPC is a feature that lowers the bid without losing traffic volumes. 

We do not recommend to use it having very low CPC.

12. Choose sub-lists

All Sources (subscriber lists) are divided into 4 groups according to their performance:

  • Premium - Best to start

  • Standard - Best to scale

  • Remnant - Best to buy cheap

  • New - Added up to 30 days ago

To improve the performance quickly, you can request whitelists from your account manager at the start.

You can also turn off ineffective sources during campaign optimization.

Choose the New Subscribers Only option to target only those users who subscribed to push notifications less than 7 days ago and haven’t got used to them yet.

13. Choose the time when your campaign will start and end (optionally)

This function is especially useful for clients with time-limited offers.

Set up local time if you launch a campaign in a different country to be sure that users will receive push notifications in proper time.


We hope, these recommendations will help you to run push ads successfully with our network. 

You can find more useful information from our experts about which verticals and geos are the top ones at RiсhPush, common mistakes on push, targeting, and optimization tricks here.

 Start your successful campaign with RichPush!