How to launch an ad campaign with pop traffic… What could be easier? Pop traffic is one of the first ad formats. Being clear and simple it doesn’t require using creatives. And yet let’s deal with what you should set up in pops campaign to get profit. 

How to set up successful pops campaign

1. Add Destination URL

Make sure the link of the landing page is correct not to waste your test budget on a broken or incorrect URL. You can add several landing pages in one campaign for testing. Make use of this opportunity — you never know which landing page will perform better. 

2. Set up conversion tracking

After the campaign launching, you will start getting conversions. It’s important for optimization to know where they come from to whitelist or blacklist some source. 

In RichPops you can set up conversions tracking via postback, pixel or image. Thanks to conversion tracking you will get access to unique flagship features (Target CPA, Automated rules, Micro Bidding).

Postback is a more reliable way of data transfer. It can be set up using any third-party tracking tool. RichPops is integrated with 8 trackers (Bemob, RedTrack, Binom, OctoTracker, Peerclick, Kochava, AdsBridge, Keitaro). Integrated trackers help track results of ad campaigns according to set parameters as accurately as possible. 

3. Choose the country

In RichPops one campaign is set up for one country. Except for the country, you can enable separate regions or cities. It’s useful for specific offers made for certain regions or cities. 

At the start, we recommend choosing the whole country and then decide on disabling separate regions and cities. 

4. Сhoose the device you are going to launch your campaign on.

You can launch your campaign on Computer (desktop), Mobile or Tablet. We recommend dividing campaigns for mobile and desktop traffic as they have different CPC. 

5. Test traffic sources with the help of Source Sampling (optionally)

Source Sampling is a flagship platform’s feature that helps test sources on a small number of clicks, evaluate their quality and scale good results making performing white lists. There are 17 parameters available that you can set up for testing.

Best practices:

  1. Publisher ID 
  2. Site ID 
  3. User+SiteID 
  4. User+Domain 
  5. Publisher ID+Domain 
  6. Publisher ID+Site ID+Placement ID


6. Set up Visits cap 

Pops may be obsessive. We recommend to set up visits cap not to bother users and not to decrease the possibility of conversions. A perfect option is to set the limit of 1 visit per user daily. If you need more unique audience you can choose 1 impression per week. 

Moreover, such restrictions will help you to spend ad budget reasonably. You will not pay the user who is not ready to respond to your offer today but may change his mind tomorrow.


7. Set up advanced targeting options (optionally)

We recommend setting up additional parameters based on the first results. 

There are cases where the settings are necessary at the very start:

  • If you launch the antivirus offer, for example, on Windows XP, it’s necessary to use Windows XP targeting.
  • If you need traffic only from users of certain mobile provider.
  • In the country with several languages choose browser language of a certain audience. It’s reasonable to limit impressions for the audience that doesn’t use this language. 

Note that targeting settings shouldn’t exclude each other. For example, if desktop targeting and Android OS are chosen, the campaign will not be shown to users before eliminating this mistake.  

8. Set up Cost per Mile 

RichPops offers traffic according to CPM (cost-per-mille) model — the user pays for 1000 impressions. The amount of traffic bought depends on the bid size. If the bid is too small the campaign will be in lack of traffic or will not get it at all.  You can see the size of the minimum and recommended bids for a certain country in the section of the country. 

9. Limit daily budget during testing 

To test working bundles at the start we recommend setting up budget limits — at least $25 per day. It will help to avoid unpredictable spend on the stage of testing. 

10. Use CPA Goal (optionally)

CPA Goal (or Target CPA) allows specifying maximum possible conversion price. As soon as the campaign reaches 10 conversions, the algorithm will start to send more bids to the sources that have already converted successfully. This function is available for those who use conversion tracking.

11. Enable Smart CPC feature (optionally)

Smart CPC is a feature that lowers the bid without losing traffic volumes. We do not recommend to use it having very low CPC.

12. Start with all possible zones

A zone is the largest traffic source in pop traffic. It consists of a few publishers consisting of a few separate websites. 

How to set up successful pop campaign

It’s better to switch on all zones if you haven’t launched the same offer in the same GEO. Only in this case, you know exactly which zones work and which don’t. It’s better to disable ineffective sources during optimization. 

13. Set up schedule 

In the pops campaign, you can set up the date of the start and end of the campaign. It’s better to use this function if you run the offer with a discount or special offer. Besides, you can choose the time on certain days of the week when your ads will be shown to users. To choose “user local time” settings not to worry about the scheduling.


Now you are ready to launch you successful pops campaign! Let’s do it!